Ward Coffey is a Master Shaper down in Santa Cruz

Inside the shaping room

In 2011, Ward won the Sacred Craft Tribute to the Masters Shape-Off

Ward primarily creates custom boards, he enjoys the feedback and relationship built when shaping a board for someone

Ward outside his Ingalls Street  shop

I stopped by to photograph my friend Tom Schoeniger who is the fantastic builder behind the handmade bicycles at 4130INC. He is currently representing San Francisco in the 2014 Bike Design Project.

My ladyfriend Wyanne who just happens to be a badass industrial designer came along as my assistant and grabbed some behind the scenes photos.

My personal favorite, the Grocery Getter.